About Us

Our STory

take me to africa

Why settle for someone else’s idea of Africa? At Take Me to Africa, we compose a journey especially for you, so you experience the Africa no one else could even imagine. 

Plus, we’ll tell you the truth, always – advising on the best places to go, the places to skip, and where to find the magic that few ever discover. We’ve earned our knowledge on the ground, and we only work with people and places that share our values for the real Africa, as well as for community and conservation.  

This is honest, heart-led travel, crafted with passion and designed to exceed your wildest dreams. 

Our Mission

We bring you personal, life-changing African journeysfuelled by first-hand insight and a fierce love for this continent and its people.  

Our Core Values

We only work with people who pay and treat their staff well, from your airport transfer driver to the housekeeper to your top safari guide – everyone matters. Going to Africa can be expensive and we want to make sure your money is going to the people who make it so special.

We make sure the properties and partners we work with are also creating value in the local communities, through education, health and the creation of income-generating small businesses.

These projects create lasting value and enrich many more lives.

We choose the right parks for you to visit based on how freely animals roam, who owns them and how they are managed. We actively support those who are trying to combat poaching, as well as those who have strong wildlife protection and development programmes.

Meet Sam Sellers

Founder

Having spent time growing up in South Africa as a child, Sam knows the rush of an early morning African sunrise and the delight of finding wild places untouched by crowds. After 15 years as a finance professional, she founded Take Me to Africa to shatter preconceptions and rewrite what travel in Africa can be – transformative and utterly unforgettable.  

Sam still personally designs many of our itineraries, ensuring each journey reflects the traveller it’s created for. She also personally experiences most of the places we recommend, so only the very best make it onto your trip.  

So Why Choose Us?

Genuine Expertise

Travel recommendations shaped by real, on-the-ground experience.

Insider Access

We reveal the real Africa most never see introducing you to people, places, and experiences you’ll treasure forever.

Handpicked Partners

Only the best – responsible guides, outstanding hosts, and conscious operators.

Personally Matched Experiences

Every journey is built around you, whether that means a personalised itinerary or joining a select group trip tailored for like-minded explorers[.

We are consistently rated 5/5 by our customers who simply loved their trip to Africa. We want you to feel the magic of Africa so much that you’ll be planning that next trip on the flight home.

We are 100% financially protected. Book with total assurance. We are members of Protected Trust Services (member 5538) and ATOL licenced (11682).

Discover the magic of Africa

So, let us take you to Africa. Chances are, your first trip won’t be your last